Sales and Marketing Segment: Domestic Group Tour

Visit Detroit wants to position Detroit as a prime destination for the group tour market by integrating current advertising theme into all marketing.

ADVERTISING

  • Expand branded collateral options for domestic tour
  • Digital placements in Ontario Motor Coach Association and American Bus Association publications
  • Continue to include digital with successful print programs

GREAT LAKES CRUISE SHIP SUPPORT

  • Collaborate with the Domestic Tourism team to create collateral to welcome visitors disembarking in Detroit for city excursions.

DIGITAL PLATFORMS

  • Revamp Domestic tourism pages on the website to better meet the planning needs of domestic tour operators
  • Continue expanding curated Detroit Experiences options for group tours

2023 Visit Detroit TOURISM AND CONVENTION SALES MARKETING PLAN

Marketing Segment:

Leisure

Public Relations

Sales and Marketing Segment:

Domestic Group Tour

International

Conventions/Meetings

Detroit Sports Commission

Activity Calendar

PDF Resources:

Download a PDF of the complete 2023 Tourism and Convention Sales Marketing Plan

Detroit Safety Study

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