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Visit Detroit Activity Calendar

Explore Visit Detroit's comprehensive activity calendar marketing plan, showcasing a diverse range of exciting events and attractions throughout the year to engage visitors and locals alike.

Marketing Plan

Each year we share the Visit Detroit Marketing Plan, which includes our departmental objectives and strategies.

Learn More
Featured Image
Credit: Charles Falsetti

JANUARY

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • North American International Media Marketplace

SALES ACTIVITIES

  • PCMA Convening Leaders Conference, San Diego, CA
  • Destination Michigan Leaders Lunch and Learn, Ann Arbor, MI
  • CONNECT Marketplace Midwest, Grand Rapids, MI

SERVICES ACTIVITIES

  • D-Rover at the Kemeny Rec Center for On The Clock Tour, Detroit, MI
  • ESPA (Event Services Professional Association), Indianapolis, IN
  • PCMA Convening Leaders, San Diego, CA
  • Visit Detroit Annual Partnership Meeting at Ford Field, Detroit, MI

FEBRUARY

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • MACVB and TICOM Legislative Day

SALES ACTIVITIES

  • CESSE Mid Winter CEO Meeting, Savannah, GA
  • Meetings Michigan, Florida
  • AMC Institute Annual Meeting, Las Vegas, NV
  • NYSAE (Meet New York), New York, NY

SERVICES ACTIVITIES

  • D-Rover at Adams Butzel Center for On the Clock Tour
  • D-Rover at Crowell Recreation Center for On the Clock Tour
  • D-Rover at Heilmann Recreation Center for On the Clock Tour
  • D-Rover at Northwest Activities Center for On the Clock Tour
  • Partner Portal Training

SPORTS ACTIVITIES

  • NCAA/Olympic Sports Sales Mission, Indianapolis, IN

MARCH

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • German International Media Marketplace
  • French International Media Marketplace
  • U.S. Travel Association Destination Capitol Hill, Washington DC

SALES ACTIVITIES

  • Destination Michigan/Detroit Meetings Marketplace, Detroit, MI

SERVICES ACTIVITIES

  • D-Rover at A.B. Ford Center for On the Clock Tour
  • D-Rover at Butzel Family Center for On the Clock Tour
  • D-Rover at Crowell Recreation Center (Easter Fun Fest) for On the Clock Tour\
  • D-Rover at Patton Recreation Center for On the Clock Tour
  • Educational Seminar

SPORTS ACTIVITIES

  • Big Ten Men’s Basketball Tournament, Chicago, IL

APRIL

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • Michigan Governor’s Conference on Tourism

SALES ACTIVITIES

  • Conference Direct Annual Partner Meeting, Arlington, TX
  • CONNECT Spring Marketplace Las Vegas, NV
  • Detroit Tigers Opening Day FAM, Detroit, MI
  • Business Events Industry Week (hosted by AMCI, PCMA, DI, IAEE, ASAE, NCBMP) Washington DC
  • Destinations Michigan Lansing Sales Mission, Lansing, MI
  • Destination Michigan Spring Boot Camp

SERVICES ACTIVITIES

  • D-Rover at Draft Pep Rally for On the Clock Tour
  • D-Rover at Lasky Recreation Center (Draft Fun Fest) for On the Clock Tour
  • Economic Development Tour
  • Networking Mixer
  • Society of Manufacturing Engineers, Anaheim, CA

SPORTS ACTIVITIES

  • Sports ETA Annual Symposium, Portland, OR
  • Colorado Springs Sales Mission, Colorado Springs, CO

MAY

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • MRLA Legislative Day, Lansing, MI
  • Hometown Tourist Day Press Conference

SALES ACTIVITIES

  • DC Sales Mission, Washington DC
  • Destination Michigan CMP Experience, Thompsonville, MI
  • HelmsBriscoe Annual Business Conference Denver, CO
  • MPI WEC, Louisville, KY
  • MSAE Golf Outing

SERVICES ACTIVITIES

  • D-Rover at the Chevrolet Detroit Grand Prix presented by Lear
  • Hometown Tourist Day
  • Partner Portal Training

SPORTS ACTIVITIES

  • Sports ETA Symposium, Kansas City, MO
  • Olympic Sports Sales Mission, Colorado Springs, CO
  • NCAA Site Selection Process, Indianapolis, IN

JUNE

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • PRSA, Greenville, SC

SALES ACTIVITIES

  • MotorCity Pride Festival, Detroit, MI
  • Destination Michigan/Meetings Michigan Expo, Novi, MI
  • Destination Michigan CMP Experience, Midland, MI
  • PCMA EduCon Conference, Detroit, MI
  • ASAE/DELP Reunion, Detroit, MI
  • Rocket Mortgage Classic - PGA Tournament, Detroit, MI

SERVICES ACTIVITIES

  • Networking Mixer
  • Tourism Update

JULY

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • Destinations International

SALES ACTIVITIES

  • CESSE Annual Meeting, Toronto, Canada
  • AMC Institute/Engaged Conference, Monreal, Canada
  • MSAE Annual Conference

SERVICES ACTIVITIES

  • Destinations International Annual Conference
  • D-Rover at USBC Junior Gold National Championships

SPORTS ACTIVITIES

  • EsportsTravel Summit, Toronto, ON, Canada

AUGUST

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • Educating State Travel Organizations (ESTO)

SALES ACTIVITIES

  • PCMA CEMA Summit, Seattle, WA
  • ASAE Annual Meeting & Expo, Cleveland, OH
  • SISO Summer Conference, Philadelphia, PA
  • CONNECT Marketplace, Milwaukee, WI

SERVICES ACTIVITIES

  • Celebrate Services Day
  • Partner Portal Training
  • Recognition of Service Excellence (ROSE) Awards

SPORTS ACTIVITIES

  • CONNECT Marketplace, Milwaukee, WI

SEPTEMBER

SALES ACTIVITIES

  • Destination Michigan Lansing Sales Mission, Lansing, MI
  • Family Reunion Seminar, Detroit, MI
  • State of Black Tourism, Washington DC

SERVICES ACTIVITIES

  • Networking Mixer

SPORTS ACTIVITIES

  • TEAMS Conference, Anaheim, CA

OCTOBER

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • Brand USA Week

SALES ACTIVITIES

  • Destination MI – Grand Rapids Meetings Marketplace, Grand Rapids, MI
  • IMEX America Tradeshow, Las Vegas, NV

SERVICES ACTIVITIES

  • D-Rover at the Detroit Free Press/TCF Bank Marathon Health & Fitness Expo Huntington Place
  • Educational Seminar

SPORTS ACTIVITIES

  • ACES Conference, Huntsville, AL

November

MARKETING AND PUBLIC RELATIONS ACTIVITIES

  • Society of American Travel Writers

SALES ACTIVITIES

  • Destination Michigan Showcase, Lansing, MI
  • National Coalition of Black Marketing Professionals, Birmingham, AL
  • CONNECT DC, Washington DC

SPORTS ACTIVITIES

  • Sports ETA 4S Summit, Chattanooga, TN

DECEMBER

SALES ACTIVITIES

  • Association Forum Holiday Showcase, Chicago, IL
  • Destination Michigan Holiday Lunch and Learn, Lansing, MI
  • Destination Michigan Holiday Lunch and Learn, Detroit, MI
  • Destination Reps, Chicago, IL
  • IAEE Expo Expo, Los Angeles, CA

SERVICES ACTIVITIES

  • Networking Mixer
  • Full Board Dinner, Metro Detroit, MI
  • Chairman’s Event, Metro Detroit, MI

SPORTS ACTIVITIES

  • NGB Holiday Event, Colorado Springs, CO

2024 Visit Detroit TOURISM AND CONVENTION SALES MARKETING PLAN

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